This Sunday an unusual Affordable Housing Rally will be held at the Vancouver Art Gallery. The stated goal of the rally is to attract Vancouver’s middle class residents, “young professionals,” and “well educated people” who #DontHave1Million. In the words of the organizers, the rally seeks to amplify the voices of those “increasingly incensed population of Vancouverites who by comparison live pretty privileged lives.” In a city with deepening poverty and a long history of working class housing movements, the event has been interpreted as a bold shift towards highlighting the housing aspirations of Vancouver’s relatively affluent.
What better place to start than with the development’s aggravating name? The Independent. An adjective made noun with a definite article, it stands alone not just in light of the word’s meaning but in its semantic structure. It embodies a built space at the same time it embodies a lifestyle. Tossing all subtlety out the window, it condescends to you in equating a space with some whitewashed version of bohemianism. It is a name that digs its heels into cultural anxieties over distinguishing oneself from the masses, and slaps you in the face with its promise to make you stick out.