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The Pervert’s Guide to Ideology
Dir: Sophie Fiennes
May 5 at the DOXA Film Festival

Sophie Fiennes’ new film, The Pervert’s Guide to Ideology, follows Slovenian philosopher Slavoj Žižek on a Virgilian tour through the labyrinths of popular culture. As in many of his seventy or so books, Žižek deploys the ideas of Jacques Lacan, Karl Marx, and Walter Benjamin to shed light on the intricate operations of ideology in cinema, TV ad campaigns, and popular music. Here, the emphasis on pop culture serves a two-fold purpose: it exposes the extent to which we denizens of a supposedly “post-ideological society” are entangled in the cobwebs of ideology, and it makes abstruse psychoanalytic and philosophical optics thoroughly palatable to large audiences (a tactic that in large part accounts for Žižek’s veritable intellectual guru status both inside and outside of academia).

For Žižek, following French psychoanalyst Jacques Lacan (whose revival in academic circles Žižek has played no small part in instigating), ideology is not merely a false screen that obstructs our perception of the way things really are. Reality, for Lacan, necessarily “takes on the structure of a fiction.” We understand the world around us and our roles within it primarily through fragmentary narratives that permeate the cultural sphere. As such, television, film, advertising, and the social networking sites to which so many of us are addicted teach us not just what to desire, but how to desire in an increasingly virtual world.


It’s nice that people are rising to the defence of the CBC, which has genuinely been in the Harper government’s crosshairs from day one. But I find the rhetoric of this Reimagine CBC project perplexing and more than a little problematic. Its primary mission is clearly to rally Canadians behind the CBC as the Conservatives proceed to slash the much-loved Crown Corporation’s budget. The campaign has undertaken a “crowdsourcing” effort to address some of CBC’s deficiencies and channel the institution into the 21st century. But the overall tone of the project is much more laudatory than critical, and this prismatic “reimagining” actually amounts to little more than a tepid request that the government reverse the cuts and the CBC tweak its programming strategy.