The Pervert’s Guide to Ideology
Dir: Sophie Fiennes
May 5 at the DOXA Film Festival
Sophie Fiennes’ new film, The Pervert’s Guide to Ideology, follows Slovenian philosopher Slavoj Žižek on a Virgilian tour through the labyrinths of popular culture. As in many of his seventy or so books, Žižek deploys the ideas of Jacques Lacan, Karl Marx, and Walter Benjamin to shed light on the intricate operations of ideology in cinema, TV ad campaigns, and popular music. Here, the emphasis on pop culture serves a two-fold purpose: it exposes the extent to which we denizens of a supposedly “post-ideological society” are entangled in the cobwebs of ideology, and it makes abstruse psychoanalytic and philosophical optics thoroughly palatable to large audiences (a tactic that in large part accounts for Žižek’s veritable intellectual guru status both inside and outside of academia).
For Žižek, following French psychoanalyst Jacques Lacan (whose revival in academic circles Žižek has played no small part in instigating), ideology is not merely a false screen that obstructs our perception of the way things really are. Reality, for Lacan, necessarily “takes on the structure of a fiction.” We understand the world around us and our roles within it primarily through fragmentary narratives that permeate the cultural sphere. As such, television, film, advertising, and the social networking sites to which so many of us are addicted teach us not just what to desire, but how to desire in an increasingly virtual world.