A small media storm emerged last week after a profile of Socially Responsible Vancouver tours appeared in Travel section of the Toronto Star. Since 2014 the tours have charged tourists $185 per person ($195 for two people, and $275 for a group of 10) to view the Downtown Eastside.

Today we took to the streets and reversed the narrative by leading a “yuppie gazing tour.” Our message was that we’re not okay with poverty tourism. We flipped the script and made rich people into the subjects of our gaze, marching through Chinatown while chanting, “Downtown Eastside is not a safari, drive away in your Ferrari”