Condo marketer Bob Rennie claims to have sold 128 of 230 condo units up-for-grabs in the latest round of sales at the Olympic Village. Similar to last week’s re-launch of the The Village on False Creek, where Bob Rennie hired people to wait in line at the sales centre, Rennie’s press conference earlier today was a charade. Again this week, people were “hired by the realtor,” according to one hiree (see video here).
Rennie’s strategy was quite simple: over the past few weeks and months, he asked his speculator and real-estate agent friends how much they would be willing to pay for some units. Then, he convinced the City to let him sell-off 230 units at a discounted price to his speculator friends (who will not live in them). Then he planned to announce the sales as though these were actual families buying the units.
This ruse was the only way Bob Rennie could convince the public that the units were still viable as luxury condominiums. But the condo units, two thirds of which were promised to Vancouver’s poor as part of the Olympic housing legacy, will remain empty.
Rennie’s hope is that the hype will “lift the fog” from the “ghost town,” and that actual residents will then purchase the units now owned by Rennie’s speculator friends. Eventually, if people move into the units, Rennie can try to sell the remainder of the units not-yet on the market.
To reinforce the hype and create headlines, real-estate agents were paid to wait in line outside the sales office last week. Last week a similar attempt to use the media to draw interest in a real-estate development in Burnaby was called out.
It is common for Vancouver journalists to bemoan the “fiasco” of the Olympic Village, but they are so often bogged-down in financial matters above their pay-grade that they forget the true fiasco of South East False Creek. Indeed, the Village embodies a profound scandal. At the core of the scandal is that governments broke their social housing promises at the site and then lied about it.
The original plan for the Olympic Village was that 2/3rds of the 1100 units would be affordable, a full half of which would be social housing for those most in need (“deep core”).
The rationale for these promises goes back to the very start of the Olympic bid process. There was much concern that Vancouver’s affordability crisis might grow on account of winning the Olympic bid, pushing the most vulnerable residents into homelessness. In their Inclusivity Statement, the Olympic partners committed to mitigating these impacts, and to providing a positive social housing legacy through projects like the Athletes’ Village at South East False Creek (SEFC). This latter promise was repeated constantly by government officials for years in the lead-up to the Olympics.
A rigorous community planning process between 2003 and 2005 produced the Official Development Plan (ODP) for South East False Creek (SEFC), which was approved by Vancouver City Council on 19 July 2005. The exact wording of the Plan read:
“The goal for household income mix is one-third low income, one-third middle income (or ‘affordable’ housing) and one-third market.”
In addition to rent increases caused by the upscaling and renovation of dozens of low-income buildings around the city, Vancouver is losing affordable housing through the outright demolition of buildings. Last month, City Council approved the demolition of the Cecil Hotel. Two months ago, Vancouver City Council approved the loss of almost all low-income housing at the American Hotel, whose tenants were illegally evicted in 2006. Last year saw a drastic loss of housing, with City Council allowing for the closure of low-income hotels surrounding Woodward’s while granting the demolition permit for the 224 housing units at Little Mountain.
Today, however, the provincial and municipal governments jointly proclaim a “partnership of excellence” in the fight against homelessness. Some journalists have written of the “tight bond” between the Province and City under Mayor Gregor Robertson, and it has recently been reported that many Vision councilors were favorable towards Rich Coleman’s leadership bid for the BC Liberal Party because of “all the progress he has been able to make with the City of Vancouver on social housing during this Vision Vancouver term.”[i]
More than anything else, the proclaimed successes of the “partnership” revolve around the construction of fourteen sites of social housing in Vancouver, known as the ‘Vancouver sites.’ The myth of these fourteen sites can be traced to the destruction of housing at Little Mountain.