“The spectacle is not a collection of images, but a social relation among people, mediated by images” – Society of the Spectacle, Guy Debord
After the Stanley Cup riot of 1994, a Georgia Straight article, titled “Stupidville” pondered: “[Vancouverites] had better decide what we want this community to be about, besides pretty vistas when it doesn’t rain. What shared tasks can we undertake whose achievement will fill us with civic pride? What conditions are needed to come to unconditionally love this place, not for where it is, but for what it is?” But after 15 years of more pretty vistas and nature fetishism, we have failed to produce “something nobler than a mob heading to Stupidville,” as the Straight hoped.
Many of tonight’s rioters were toddlers during the previous riot, so they cannot possibly be blamed for both. Although each fanatic must face their own responsibility for being swept up in the tide of jingoism, the system that produces Canuck fanatics goes back decades. It is important to analyze this system of fanatic production, in order that “something nobler” emerge one day.
First it is impossible to have fanatics without spectacle. Tonight, we had two spectacles: the spectacle of the Canucks, then the spectacle of the Rioters. Disappointed fanatics, unable to control the outcome of the hockey game, created a spectacle of their own. Meanwhile, sitting at home, you could consume representations of both, without having power over either.
It is often claimed that fanatics turn to hooliganism to compensate feelings of powerless when their team loses, and express their powerlessness through violence. There is truth to this, but there is more: they overcome their powerlessness through spectacle.
It helps to recall that our late-capitalist society is a “society of the spectacle,” where social life is increasingly mediated through representations – corporate media and advertising. We acquire collective experience, and even collective purpose, by gazing at these representations. And in Vancouver, the gaze has been professionally focused on ‘our boys’ fighting the enemy – the Boston Bruins.